Privacy policy
Privacy Policy
Last Updated: [1.3.26]
FI Performance (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at https://fiperformance.com (the “Site”) or use any of our services (collectively, the “Services”).
By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use the Site.
1. Information We Collect
We may collect personal information that you provide directly to us, as well as information collected automatically when you use the Site.
1.1 Information You Provide
We may collect information you voluntarily provide, including but not limited to:
Your name, billing address, and shipping address
Email address and phone number
Account login credentials
Payment-related information necessary to complete transactions
Vehicle information or order-specific details
Any information submitted through customer service inquiries or communications
1.2 Information Collected Automatically
When you access or use the Site, we may automatically collect certain information, including:
IP address
Browser type and version
Device identifiers
Operating system
Internet service provider
Pages viewed and navigation behavior
Referring and exit pages
Date and time of visits
General geographic location based on IP
This information is used for analytics, site performance, fraud prevention, and improving user experience.
1.3 Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies to:
Store user preferences
Understand browsing behavior
Improve website functionality
Deliver relevant content and advertising
You may disable cookies through your browser settings; however, doing so may affect certain features of the Site.
2. How We Use Your Information
We use the information we collect for business and operational purposes, including:
Processing and fulfilling orders
Verifying payments and preventing fraud
Providing customer support
Communicating with you regarding orders or inquiries
Sending marketing communications (where permitted)
Improving website functionality and performance
Analyzing usage trends and site behavior
We process your information based on legitimate business interests, contractual necessity, legal obligations, and/or your consent where applicable.
3. Sharing of Information
FI Performance does not sell your personal information.
We may share your information with third parties only as necessary to operate our business and provide services, including:
Payment processors
Shipping carriers and logistics providers
Fraud prevention and risk management providers
Website hosting and technology service providers
Marketing and analytics partners
We may also disclose your information:
To comply with legal obligations or lawful requests
To protect our rights, property, or safety
In connection with a business transfer, merger, or asset sale
4. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
When information is no longer required, we will delete or anonymize it where reasonably possible. In certain cases, data may be retained in backup systems or for compliance, fraud prevention, or legal purposes.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure. By using the Site, you acknowledge and accept that we cannot guarantee absolute security.
6. International Data Transfers
If you access the Site from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where data protection laws may differ from those in your country.
By using the Site, you consent to such transfers.
7. Children’s Privacy
FI Performance does not knowingly collect or solicit personal information from individuals under the age of 18. If we become aware that we have collected personal data from a minor, we will take steps to delete such information.
8. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information, including the right to:
Access the information we hold about you
Request correction of inaccurate data
Request deletion of your personal information
Opt out of marketing communications
You may exercise these rights by contacting us using the information provided below.
If you are a California resident, you may have additional rights under applicable privacy laws, including the right to request disclosure of certain data-sharing practices.
9. Marketing Communications
You may opt out of receiving marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.
Even if you opt out of marketing communications, we may still send you transactional or service-related communications regarding your orders or account.
10. Do Not Track Signals
Some browsers offer a “Do Not Track” feature. At this time, there is no uniform standard for responding to such signals, and we do not currently respond to Do Not Track requests.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations.
Updates will be posted on this page with a revised “Last Updated” date. Continued use of the Site after such updates constitutes acceptance of the revised policy.
12. Contact Information
If you have any questions about this Privacy Policy or our data practices, you may contact us at:
FI Performance
support@fiperformance.com