FIP Web Development: Multiple Viscosity

Multiple Viscosity operates in the General Service & Repair as well as High-Performance Automotive Aftermarket installations & Dyno Services, competing against other local established brands/shops. To gain market share, Multiple Viscosity must leverage strategic marketing, SEO, and e-commerce optimization to attract high-intent buyers of services..

Through competitive targeting, meta-tagging, and Shopify’s advanced SEO tools, Multiple Viscosity can use competitor visibility to its advantage as well, ensuring the brand appears in search results for similar services—capturing traffic and increasing conversions.

Design & Development

• Front-End Design: Using Shopify's 2.0 Platform Theme, we will design a modern and responsive front-end that aligns with MV’s brand and mission.

• Customization of the theme to match the aesthetic and attitude essence of Multiple Viscosity, the look touch feel, how you want to come off so to speak.

• Creation of intuitive navigation for services for general repair and performance work as well as parts you use in said daily builds..

• Integration of high-quality images and multimedia elements.

• Mobile-friendly design ensures ease of use on all devices.

• Contribution Flow Focused as part of the main theme

• Employ various “forms” and approaches to gather new prospects to the site.
  
  

• Back-End Development: We will use Shopify’s 2.0 Engine to structure the site’s back-end.

• Implementation of necessary features such as product display, merchandise, support guides, and content management tools.

• Integration of a secure and reliable payment gateway via Shop Pay or other financing platform.

• Development of financing payments via Affirm & Shop Pay Installments (This will increase revenue absolutely and worth the slight increase in fees)

• Form development (Basic Dyno Waiver)

• Streamline video gallery

• GA4 Google Analytics

• GTM Google Tag Manager

• Meta Pixels x4
  - Facebook
  - Instagram
  - FAN Network
  - Conversion Activity

• Email Subscription System

• Website Chat

• Social Share Module

• Recent Service Order Popper

• Fire Counter / Popularity

• Cart Keeper Cross Platform

• Customer Survey Post Checkout Automations

• Ready to go for in-house product development with new product go to market strategies.  In MV’s case, your dyno is your product push

• All Required Legal Policies
  - TOU
  - Shipping
  - Returns
  - Contact
  - Privacy
  - DSSMYI

Testing & Quality Assurance

• Comprehensive testing to ensure that all features and functionality are working as expected:

• Cross-browser and device testing.
  PC
  Iphone
  Android
  Tablet/Ipad

• User experience (UX) testing to ensure intuitive navigation.

Re-Launch

• Final deployment of the updated website to the live environment.

• Ensuring all content is correct and accurate in the messaging we are trying to convey to the local community near and far.

• Setup of site analytics for ongoing monitoring and performance tracking.