NitroPro RC Shopify Migration Web Development

Full Shopify 2.0 Migration & Revenue Engine Build

Prepared for: Drew Singer — Nitro Pro

Prepared by: FI Performance Web Services (Shopify Partner #3719625)

Date: October 23, 2025

Objective: Transition Nitro Pro from a low profile ecommerce solution with high profile media-led site to a measurable, scalable e‑commerce platform on Shopify 2.0 (Savor on Horizons foundation), wired for Google Merchant Center, Performance Max, and an automated affiliate/driver program. Leverage the FI Performance app blueprint (as analyzed on fiperformance.com) to accelerate performance.  The ultimate performance stack for gear heads whether is be automotive or RC.

1) Executive Summary

Nitro Pro will migrate to Shopify 2.0 with a conversion‑first architecture. FI Performance will own the full commerce stack (catalog, checkout, feeds, analytics, and paid acquisition). Open Heart Media (OHM) may continue producing brand media; our build is the engine that monetizes that media through product feeds, paid channels, and on‑site CRO.

2) Role Separations (Experience & Who Does What Moving Forward)

3) Capability Gap & Why It Matters

OHM’s public positioning emphasizes media and generic website support, without explicit claims of Shopify, Big Commerce, Magento or any other Ecom engineering, full‑stack e‑commerce, or Google Merchant Center feed governance. Nitro Pro needs merchant‑grade catalog, feeds, and ad‑tech — which FI Performance delivers using a proven blueprint everyday.

4) App Stack Blueprint (Based on FI Performance / BuiltWith Analysis)

This blueprint reflects the FI Performance stack detected by BuiltWith for fiperformance.com and is adapted for Nitro Pro.

5) Scope of Work

• Theme & IA: Savor on Horizons, navigation & filters, PDP conversion blocks, schema & SEO.

• Data Migration: Products, variants, media, pages, redirects, metafields (fitment/specs).

• Commerce Ops: Payments (Shopify Payments/PayPal), taxes, shipping profiles/locations.

• Feeds & Ads: GMC setup, compliance, diagnostics; GA4 + Pixels wired; PMax readiness.

• Apps: Judge.me, GoAffPro, ReConvert, Klaviyo/Shopify Email, TinyIMG/Avada, ShipTection, Gorgias/Inbox, SellEasy, Flow, PixC, Trusted Security, ShareThis, Essential Announcer, Live Visitor Fire Count, ToastiBar, EditEngine, TroubleTracker, Chargeback Resolver, Digital Downloads, Tydal Sub Pop, Zigpoll, Shippo/Shipstation

• QA & Launch: Test checkout, tax/shipping, feed approvals, speed checks, and training.

6) Team Driver / Affiliate Automation (GoAffPro Playbook)

• Tiers: Bronze (5%), Silver (8%), Gold (10%+) based on 90‑day revenue or keep flat 10/10% as discussed

• Assets: Personalized About Cards,, codes (e.g., DRIVERNAME10), and UTM‑tagged links.

• Payouts: Monthly via PayPal; export for 1099s; clawbacks for refunds/cancellations.

• Governance: Terms page, FTC disclosures, MAP enforcement, coupon blacklists.

7) Investment

Pricing shown as $3,850. Final cost will not vary unless selected app stack and level of automation/configuration implemented has been added to however at this phase, we do not see this as a point of discussion.  We would take it as a loss leader to get to: .

 Monthly retainers are left open, to be aligned with future ad spend and growth targets.

8) Timeline

• Week 1 — Data import, theme baseline and customization (Building the car), URL/redirects.

• Week 2 — PDP/PLP build, IA, speed & SEO.

• Week 3 maybe 4 — Payments/shipping/taxes; GA4/Pixels; GMC claim/verify, QA, redirect validation, owner training, launch.

Shopify Fees TBD based on Plan & Apps Used but the core would be: We would need to be in the growth plan due to the need of multiple staff accounts… You do get a better Credit Card rate and the amount in CC fees you will save vs. what you are paying now will be substantial.  Also, Shiptections 50/50 rev share is pretty sweet!  Below is the by the month costs, if you do yearly, you can save 25% on the subscription and you could opt into that at anytime: