EZ4x4
Built and launched the Shopify store for a Jeep, Bronco, and truck accessories brand. Brian’s work with EZ4x4 combined hands-on store development with his role leading ecommerce and marketing technologies.
Visit EZ4x4 ↗Shopify Development & Ecommerce Services
FI Performance Web Services
Shopify Select Partner ↗Shopify development.
Built from experience.
We build, improve, and support Shopify stores with the experience of running our own multimillion-dollar ecommerce business. Automotive expertise. Practical development. Support beyond launch.
Our working case study
We operate what we build.
FI Performance · Owned & operated
A multimillion-dollar business.
A working ecommerce test case.
FI Performance is our own ecommerce operation and the working test case behind our development services. We manage the storefront, catalog, integrations, marketing, and daily operations ourselves.
From product discovery and fitment to supplier feeds, analytics, customer support, and fulfillment, the work is grounded in the demands of a real store.
Visit FI Performance ↗Featured client work
Stores we built.
Shopify stores we built and launched across automotive, performance, and RC racing.
NitroPro Racing
Built and launched the Shopify store for a competitive RC racing brand, with ongoing development and support. Work includes product presentation and catalog improvements, alongside advertising management and ongoing Shopify support.
Visit NitroPro Racing ↗
Affordable Fabrication & Speed
Built and launched the Shopify website for Affordable Fabrication & Speed Equipment, an automotive shop-equipment business offering vehicle lifts, tire machines, wheel balancers, and alignment equipment.
Visit AFS Equipment ↗
Aronson Racing Lab
Built and launched the Shopify storefront connecting ARL’s engineering and fabrication services with its performance parts catalog. Work includes dedicated engineering pages, product navigation, and a project gallery that showcases the shop’s capabilities.
Visit Aronson Racing Lab ↗Screenshots show the websites as captured in November 2026. Live websites may change after our work.
How we can help
Build. Connect. Improve. Support.
Shopify builds & migrations
New stores, rebuilds, and moves to Shopify, with the catalog and customer experience considered together.
Theme development
Custom sections, service pages, navigation, product templates, and responsive storefront improvements.
Catalog & merchandising
Product imports, collection structure, supplier data, pricing workflows, and fitment-focused shopping.
Integrations & automation
Connect the tools behind your store, from supplier feeds and support systems to shipping and marketing.
SEO, tracking & marketing
Search visibility, analytics, product feeds, sales channel setup, and advertising support.
Ongoing store support
Practical troubleshooting, store improvements, and continued development as your business changes.
Consulting & optimization
Already on Shopify? Let’s improve it.
We also work with existing stores on specific challenges: catalog structure, search visibility, integrations, troubleshooting, and the shopping experience.
Start a conversation
What does your store need next?
Tell us about your business, your current website, and what you want to accomplish.