FI Performance Web Services

E-Commerce Analysis: Affordable Fab & Speed Migration to Shopify 2.0

Current Market Position & Competitive Landscape

AFS operates in the Automotive Lift Market as well as other large shop pieces of equipment.. To gain market share, we must leverage strategic marketing, SEO, and e-commerce optimization to attract high-intent buyers of services..

Through competitive targeting, meta-tagging, and Shopify’s advanced SEO tools, AFS can use competitor visibility to its advantage as well, ensuring the brand appears in search results for similar services—capturing traffic and increasing conversions.

Why Migrate to Shopify 2.0?

1. Competitive SEO & Meta-Tagging for Market Domination

With Shopify 2.0’s enhanced SEO capabilities, we can:
✅ Target competitor search terms to drive their customers to AFS
✅ Implement structured data & rich snippets to improve search visibility
✅ Optimize service & product pages for higher organic rankings and increased traffic
✅ Very easy to use and operate once properly setup.  Adding services & product can be done easily once trained, automotated on the SEO level just by writing web copy in a SEO structured way for google bot crawlers.

2. Affiliate Marketing & Influencer Partnerships

Shopify allows for seamless affiliate program integrations, enabling AFS to:
✅ Leverage automotive influencers & your customers to drive traffic & service sales
✅ Track commissions & performance of brand ambassadors
✅ Expand market reach with trusted recommendations from local community via review
✅ Feature customer build using your products on your site and collab link share.

3. Customer Reviews & Reputation Management

Shopify’s review management tools help build credibility through:
✅ Automated follow-ups for verified service & product reviews
✅ Rich review snippets for better search rankings & higher conversions
✅ AI-driven reputation management for customer trust & engagement
✅ Use of discount strategies where and when it makes sense, i.e. Black Friday etc… on existing customer base, seasonal promotions.…

4. Email Harvesting & Retargeting for Maximum Conversions

With built-in email automation, AFS can:
✅ Capture emails from visitors
✅ Segment customers based on shopping use & behavior for personalized marketing
✅ Increase repeat service customers with reminder emails and potential discounts if using discount code structures to incentivise sales.

5. Advanced Analytics & Ad Spend Optimization

Shopify’s data-driven insights ensure smart ad spend decisions, allowing High Gear Garage to:
✅ Track customer behavior & conversion rates in real time
✅ Optimize Google, Facebook, & TikTok Ads for better ROI
✅ Use data to scale advertising beyond the current audience when ready

6. Google Merchant Center Free Listings = Increased Visibility

Google’s free product listings enables AFS to gain visibility without ad spend:
✅ Appear in Google Shopping searches at no cost
✅ Drive organic traffic with structured product data
✅ Boost conversions with high-intent shoppers from Google Search

7. Custom Code & Personalized Website Design

Unlike generic Shopify sites, FI Performance will write custom code for AFS to:
✅ Deliver a unique, high-performance e-commerce experience
✅ Improve product filtering, navigation, & usability
✅ Ensure a professional, brand-centric design that stands out
✅ Turning AFS into the authority in lifts and heavy duty shop equipment.

FI Performance: The Ideal Automotive Shopify Development Partner

Brian Rosenberg: 30+ Years of Automotive & IT Expertise

At the core of FI Performance’s success is Brian Rosenberg, whose 30+ years in the automotive aftermarket and extensive IT background created the perfect combination for automotive e-commerce execution.

 🔹 Deep understanding of the automotive industry & consumer behavior
🔹 IT expertise in e-commerce infrastructure, SEO, & digital marketing
🔹 Strategic insight into performance parts retail & online scalability

🔗 LinkedIn Profile – Brian Rosenberg

Proven Success in the Automotive Aftermarket

As a Shopify Development Partner, FI Performance has increased revenue across multiple automotive e-commerce businesses, including:
🚀 EZ4X4.com
🚀 TruckBuddiez.com
🚀 FIperformance.com (our own Shopify e-commerce platform)

With our expertise, High Gear Garage will benefit from:
✅ A high-converting, high-performance online store that is up to today’s ecommerce standards and future proofing itself on a platform that is always advancing.
✅ Expert SEO, affiliate integration, and targeted advertising
✅ A scalable platform ready for aggressive market expansion in any avenue.

Build Conclusion & Costs: The Path to Market Domination

Migrating to Shopify 2.0 and partnering with FI Performance Web Services will position High Gear Garage for rapid growth, increased visibility, and competitive dominance.

This does not include any optional advertising management plans which are totally optional however HIGHLY recommended.

We would require payment in full, up front prior to work starting which would be immediate as we have a build window due to scheduling change with existing client.  Payment would be through our checkout system where you have standard credit card protection should services not be rendered.

NOTE: BUILD DOES INCLUDE 2 REVISIONS POST INITIAL DESIGN PASS. We will be asking several questions as the design process moves forward and these would be very specific details to punch up the website look touch feel and engagement level.

By leveraging:
🔹 Advanced SEO & competitive targeting
🔹 Affiliate marketing & influencer partnerships
🔹 Email retargeting & high-ROI ad spend strategies
🔹 Custom-coded, high-performance website design

AFS will be strategically positioned to compete head-to-head with the locals in the areas near and far.

Design & Development

• Front-End Design: Using Shopify's 2.0 Platform Theme, we will design a modern and responsive front-end that aligns with Vasko’s brand and mission.

• Customization of the theme to match the aesthetic and attitude essence of AFS, the look touch feel, how you want to come off so to speak.

• Creation of intuitive navigation for services for general repair and performance work.

• Integration of high-quality images and multimedia elements.

• Mobile-friendly design ensures ease of use on all devices.

• Contribution Flow Focused as part of the main theme

• Employ various “forms” and approaches to gather new prospects to the site.
  
  

• Back-End Development: We will use Shopify’s 2.0 Engine to structure the site’s back-end.

• Implementation of necessary features such as product display, merchandise, support guides, and content management tools.

• Integration of a secure and reliable payment gateway via Shop Pay

• Development of financing payments via Affirm & Shop Pay Installments (This will increase revenue absolutely and worth the slight increase in fees)

• Form development

• More streamline video gallery

• GA4 Google Analytics

• GTM Google Tag Manager

• Meta Pixels x4
  - Facebook
  - Instagram
  - FAN Network
  - Conversion Activity

• Email Subscription System

• Website Chat

• Social Share Module

• Recent Service Order Popper

• Fire Counter / Popularity

• Cart Keeper Cross Platform

• Customer Survey Post Checkout Automations

• Ready to go for inm-house product development with new product go to market strategies.

Testing & Quality Assurance

• Comprehensive testing to ensure that all features and functionality are working as expected:

• Cross-browser and device testing.
  PC
  Iphone
  Android
  Tablet/Ipad

• Payment gateway functionality testing (both ACH and credit card payments).

• User experience (UX) testing to ensure intuitive navigation.

Launch

• Final deployment of the website to the live environment.

• Ensuring all content is correct and accurate in the messaging we are trying to convey to the local community near and far.

• Setup of site analytics for ongoing monitoring and performance tracking.
  
  

Respectfully Submitted,
FI Performance Web Services Team ℅ Brian Rosenberg
203-644-0712
BrianRosenberg@gmail.com